7 Main Benefits of Having a Mobile App for Your Business

Do you want to maximize your startup's potential by investing in a super-efficient tech solution? A mobile app is an answer! Learn more about the benefits that it brings.

All industries experienced unpredicted changes in 2020. The Covid-19 pandemic had a profound impact on how people live, work, shop, pay, eat and commute. To stay safe, mobile solutions are increasingly preferred by clients.

Businesses and startups are constantly looking for new technology to meet client demands. Businesses around the globe realize how important it is to have an app that works for them. The key investment is custom mobile app design.

This article will cover everything you need to know about mobile apps. It starts with a brief overview of the industry and ends with all the benefits that a mobile app offers businesses.

Mobile App Industry Statistics 2021

We are displaying the Statista data to answer your question.

Since 2020, more than 301 Billion mobile apps have been downloaded to smartphones and tablets by users, compared to 197 Billion in 2019.

• Users spent over 110 billion dollars on mobile shopping apps.

• Users' screen time increased 31% to 5.3 hours in 2021, compared with 2020.

• Mobile ads expenses have increased by 297 billion US Dollars (27% more than 2020). This sum is expected to rise to 311 billion US Dollars by 2021.

• The top 100 subscription-based non-gaming apps have seen their customer expenses rise from 10 billion US Dollars in 2020 to 14 million US dollars by 2021.

• Entertainment mobile apps have made 37% more than other apps in the App Store. The total amount is 6.1 billion US Dollars.

• These are the top mobile app categories in terms of global growth. The data clearly shows the effects of the Covid-19 pandemic.

1. Business - 85%

2. Productivity - 29%

3. Social - 16%

4. 16% on Food & Beverage

5. Games - 7%

6. Mobile App Development

7. Mobile is the Number One User Need

Mobile devices now outnumber all other people in the world. This opens up new possibilities for you to implement mobile apps for your startup or business.

Humanity is rapidly approaching the point when desktop computers will be considered obsolete and inconvenient. Smartphones will now be 100% of our daily operations.

Desktop sales have declined since 2018, as people are switching to tablets, laptops, and mobile phones. Statistics show that the mobile web is more popular than mobile apps. In 2020, the mobile app was the leading mobile app by 23% to 77%.

Your business will have the opportunity to create a mobile app that is easy and convenient to share and interact with.

Make Your Business Accessible to Everyone's "Hand"

Taking into account the above-mentioned statement, your potential clients will be in touch with your brand from any location: their offices, in bars/cafes/restaurants at home, or abroad. A mobile app idea can increase client engagement so fast that it will surpass all estimates your business may have made.

Whether you are on vacation or in the office, whether it is Singapore, Paris, or Buenos Aires - your brand won't be forgotten because there are so many opportunities for mobile apps that can be used by businesses. You only need an original idea and the software to implement it.

Mobile Apps for Business

What are some ways startups and businesses can use mobile apps to their advantage? Consider the following:

Use as a Marketing Tool

A mobile application is more than a simple app. It can be a valuable marketing tool. How? It can be integrated easily by engineers using Instagram, Twitter, Facebook and other social media tools, which will increase its popularity and consumer engagement.

Clients can easily share their mobile experience with your brand and your app with their contacts. They will then send you promotional offers for no cost. Your brand can also send out push notifications to clients and prospects with information about upcoming promotions and special events.

Create a Social Platform

A mobile app can be adapted by your engineering team to incorporate a variety of social characteristics. A study by Pew Research Center found that most users log onto social media with one purpose: to read their friends' comments and reviews. This idea should be part of your marketing strategy to ensure that your audience can see you and what you have to offer, while also interacting with their friends.

Involve functions like photo-sharing, comments, likes, and comments in-app. Also, make sure your mobile app logs into Instagram/Twitter. This has been proven to be effective in increasing client engagement, retention, and monetization as well as repeat sales.

Get Insights

Owners of startups and businesses can use their mobile apps to gain market insights. This data can be accessed through financial reports, the app itself, or other sources. This information is vital as it shows whether your client base is growing and where they are coming from.

Businesses can now see the cost of every acquisition it supports and determine the ROI by integrating Acquisition Metrics into a mobile app.

A mobile app can be used for analytics based on the information above.

To Generate Additional Income

Mobile apps have standardized features and the ability to fulfill orders. What's the last? It gives business owners an additional channel to generate revenue beyond the sales from offline stores or the official website. Businesses can easily engage clients by introducing features such as calls to action for products or services. Startups and small businesses can also make additional revenue by charging app users a fee for no-ads options.

Key Mobile App Benefits for Businesses

These are some of the many benefits that a mobile app can bring to startups and small businesses:

Mobile Apps Increase Brand Recognition

Your brand's awareness can be increased by a mobile app that is customized for you. The app is designed to look like a blank sheet and can do whatever they want. They have all the tools necessary to make it functional, informative, stylish, and user-friendly. When designing a mobile application, you should first focus on creating an app that has all the desirable characteristics that your customers will love. It must be well-designed and branded.

Your app will be more popular with clients, which means they are more likely to buy your products/services. This is called "effective frequency" in advertising. Clients should see and hear about your brand at least 20 times per year. It will make you unique and help you stand out among the rest.

Apps Offer Clients Added Value

Modern customers don't have time or desire to call your store to correct purchase or reorder a product. They can purchase everything they need while sitting comfortably in an armchair. They don't want to email you about a client service issue. The app has a live chat option that allows clients to speak to the support team temporarily.

In 2005, calling a client or sending an email was the easiest way to reach them. You can now send a brief message to their phone screen. This approach is more customer-focused and less irritating than traditional emails.

Your customers will enjoy a more enjoyable shopping experience with your mobile app, including loyalty programs, promo coupons, pre-ordering, and geo-location.

A Mobile App Strengthens Client Engagement

Your marketing team can create a mobile app offer that your clients will love and plan to send a push notification to your customers.

They can also arrange automation to suggest that clients leave reviews, ratings, and other feedback after they make in-app purchases for goods/services.

Technically, a company's official website already places your brand on the client's phones. However, clients are more likely to be distracted by the endless number of tabs open by rivals. Mobile apps allow businesses to browse without distractions as clients can only view one app at a time.

Mobile Apps Optimize Client Service

According to Dimensional Research's research, 52% of clients stated that they would make a second purchase if they had a good experience with customer service.

Your business can deliver efficient client service functions through a mobile app. This includes call or call back buttons, in-app communication, and optimized routes to locate your offline stores. Mobile apps also allow your business to provide FAQs for clients, both current and potential, who are considering purchasing your products or participating in your promotions.

Mobile Apps Ensures Personalized Experiences

Every client expects a personalized approach from brands that they interact with. The major benefit of a mobile application is the ability for businesses to personalize their communications using client profile data. This allows them to engage clients in real-time. Push notifications allow clients to receive the information they want, while businesses can keep in touch with their clients via direct communication.

How to Choose a Mobile App Development Company

These tips will help you choose the right mobile app development company.

Search for the Best-Performance Portfolio

Once you have compiled the final list, it's time to start looking for a portfolio. This portfolio will help you to show tech expertise, project topics, and the scope of your activities. While negotiating the potential partnership, ask the company whether they have faced identical-to-your-business projects in the past. If so, they will be able to clearly demonstrate their experience and skills.

Satisfied Clients

Another important factor is feedback. To verify the technology used and the solution, you will need to contact customers. Verify that the company actually has worked with the companies on the list. You should be happy with your customer before you move on to the next stage.

What about App Testing?

You will almost always request a test drive if you are looking to buy an automobile. You can do the same thing when looking for a mobile app development company. Ask them to give you access to their app access so that you can test the designs. After you have it, make sure to give access to the end-user to your solution in order to get their feedback.

The Last Word

Let's sum it up: Having a functional website is a great place to begin. Let new clients download your app to their phones after you have secured them. Your task now is to make the app work and create lucrative opportunities. You can generate engagement simply by encouraging user comments, likes, and interactions. You should try to build brand loyalty by extending your reach to social networks and maintaining a personalized shopping experience. Mobile app development is a great investment.

Mobile apps are now an integral part of our everyday lives. The fastest-growing segment of mobile app usage is still mobile apps. There are no signs that this trend will slow down. You should keep up-to-date with the latest developments in the mobile app market, whether you have one or are planning to create one.

Alex Maddyson, an engineer and academic writer, is well-known. To educate his clients and engineering audience from Engr. co, he writes articles, a thesis, and blogs. His outstanding research in engineering fields has been published and appreciated. With more than 15 years of experience in modeling and projecting, including architectural modeling, infrastructure design, construction, and 3D commercial rendering.